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MARKETING YOUR FILM
4 July 2009
Home Marketing your Film International Markets American Film Market (AFM)
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International Markets

American Film Market (AFM)
USA
Features

Start: 4/11/2009
End: 11/11/2009
$795 USD full badge; $295 USD half market badge (for registrations received before 16/10/09)
$895 USD full badge; $345 USD half market badge (for registrations received after 16/10/09)

Registration opens 15/06/09

Registration forms available from AFM website

Background
The American Film Market (AFM) is held every November in Santa Monica, having moved from it's original February time slot. The new schedule brings an alliance with AFI Fest, the American Film Institute's Los Angeles International Film Festival. Many films at the AFM will now have the opportunity for festival and media visibility in Hollywood.

The AFM is an ideal market at which to launch new films prior to Cannes and to create interest with showcase trailers and promotional reels. The market is predominantly for English language feature films and the sellers (mostly members of the American Film Marketing Association) are all independent companies specialising in international sales. Whilst Australian producers, directors and actors regularly attend the AFM to establish or maintain contacts, it is most effective for sales agents and distributors.
Registration
Due to stringent membership regulations of the American Film Marketing Association independent producers may only attend the market by purchasing a Visitor's Badge. Applicants for a Visitor's Badge must sign an agreement not to sell or promote whilst visiting the market. Producers requiring registration forms can obtain them from the American Film Marketing Association. Producers with films screening at the AFM should consult their agents regarding registration. Buyers and press are issued their accreditation passes by the American Film Marketing Association.

Forms for registration are available from the American Film Marketing Association:
Web: http://www.ifta-online.org/afm/home.asp
Email: AFM@ifta-online.org
Fax: 1-310 446 1600
Ph: 1-310 446 1000

Sellers wishing to attend the market must operate from a sales office. Offices can be booked by non-members of the AFMA but on a first in first served basis. Sellers can also book screenings, which are allocated on a lottery basis.

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Contact Information

http://www.ifta-online.org/afm/home.asp
Jonathan Wolf
Managing Director

Email: AFM@ifta-online.org
Fax: 1-310 446 1600
Ph: 1-310 446 1000
Santa Monica
10850 Wilshire Boulevard, 9th floor,
Los Angeles, CA 90024 4311
USA