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Video product: Wholesale value: Average price per unit

Average wholesale price per unit of video product sold to retail (sell-through) stores and rental outlets, 1990–2007

Prior to the growth of DVD retail that began in the late 1990s, the majority of revenue for video product came from the rental market. So as to remain competitive with lower over-the-counter price of retail video titles, the average wholesale price of titles sold to rental stores has fallen significantly since 1990. (See Video product: Retail value: Sales.)

In 2007, the average price of other formats sold to retail outlets reached its highest point on record.The cheaper VHS format has now been phased out, and this increase reflects the popularity of more expensive emerging formats like B-Ray.

Next update March 2009

	DVD ($)		Other formats¹ ($)
	Retail outlets	Rental outlets	Retail outlets	Rental outlets
1990			14.26	80.17
1991			13.91	82.33
1992			12.77	80.32
1993			14.49	76.55
1994			16.41	75.11
1995			17.56	71.64
1996			16.57	73.83
1997			16.50	72.05
1998			15.28	64.53
1999	n.a.	n.a.	14.56	57.51
2000	n.a.	n.a.	14.86	50.58
2001²	22.18	26.89	13.73	41.11
2002	21.07	27.41	13.60	38.27
2003	19.82	26.25	11.62	31.71
2004	17.47	21.99	11.99	28.04
2005	15.57	21.18	9.68	20.18
2006	15.63	18.16	10.07	13.89
2007	13.76	16.04	24.02	16.49
% change
2006–2007	-12%	-12%	139%	19%
Since 1998	n.a.	n.a.	57%	-74%

Source: Australian Film Commission (AFC) analysis of data from Australian Visual Software Distributors Association (AVSDA).

Notes:
1. From 1990 to 2005, this category comprised only the VHS format. In 2006, it was expanded to include the emerging digital formats UMD, B-Ray and HD Combined.
2. Breakdown of DVD sales to retail and rental outlets did not become available until 2001.