Value to
distributors of wholesale sales of video product to retail (sell-through)
and rental outlets, 1990–2008
Next update March 2010
The value of wholesale video distribution
has grown by 215 per cent since 1999. After peaking at $1,347.4 million
in 2007, it fell by 14 per cent in 2008 to $1,157.5 million.
DVD sales to rental and retail outlets experienced
year-on-year growth until 2008 when each market fell 15-16 per cent.
In contrast, the value of other formats increased in 2008 due to the
growing popularity of Blu-ray, although this emerging format still contributes
a comparatively small proportion of combined wholesale sales.
DVD retail remains the most lucrative market
for video distributors, with sales growing from $207 million in 2001
to $944.3 million in 2008.
In 2008, sales to retail outlets accounted for
84.2 per cent of all wholesale video sales, while sales to rental outlets
made up 15.8 per cent. This contrasts strongly to 1990 when the proportions
were 24 per cent to retail and 76 per cent to rental.
Value of wholesale sales
of video product
… to retail outlets
… to rental stores
Value
($ million)
Proportion
(%)
DVD
Other
formats1
Total
DVD
Other
formats1
Retail
outlets
Rental
outlets
Retail
outlets
Rental
outlets
Retail
outlets
Rental
outlets
Retail
outlets
Rental
outlets
1990
58.9
188.4
247.3
24%
76%
1991
60.8
186.9
247.7
25%
75%
1992
72.8
177.5
250.3
29%
71%
1993
91.3
177.6
268.9
34%
66%
1994
115.5
198.3
313.8
37%
63%
1995
157.5
227.8
385.3
41%
59%
1996
175.6
237.0
412.6
43%
57%
1997
191.7
207.5
399.2
48%
52%
1998
189.0
206.5
395.5
48%
52%
19992
15.7
2.7
157.0
192.1
367.5
4%
1%
43%
52%
20002
59.5
10.2
163.6
175.5
408.7
15%
2%
40%
43%
2001
207.6
35.5
169.7
177.2
590.0
35%
6%
29%
30%
2002
405.4
97.3
192.4
130.9
826.0
49%
12%
23%
16%
2003
637.6
160.4
104.5
76.1
978.6
65%
16%
11%
8%
2004
853.9
188.6
49.5
33.7
1,125.8
76%
17%
4%
3%
2005
873.9
159.0
9.1
8.4
1,050.5
83%
15%
1%
1%
2006
1,014.3
174.9
3.6
0.5
1,193.3
85%
15%
<1%
<1%
2007
1,124.3
210.7
11.7
0.7
1,347.4
83%
16%
<1%
<1%
2008
944.3
178.8
29.9
4.6
1,157.5
82%
15%
3%
<1%
%
change
2007–2008
-16%
-15%
156%
557%
-14%
Source: Australian Visual Software Distributors
Association (AVSDA).
Notes:
Figures may not total exactly due to rounding.
1. From 1990 to 2005, this category comprised only the VHS format. In
2006, it was expanded to include the emerging digital formats UMD, Blu-ray
and HD Combined.
2. Breakdown of DVD sales to retail and rental outlets for 1999 and 2000
are Australian Film Commission estimates; total DVD sales were worth
$18.4m in 1999 and $69.6m in 2000.
