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Video product: Retail value: Movies by genre

Value of movies by genre as a percentage of total retail sales of movies on video (DVD and VHS), 2000–2007

Comedy titles represent the largest proportion of movies sold on DVD (22.8 per cent) followed by action (18.7 per cent) and drama (16.5 per cent) in 2007.

Due to falling demand for VHS titles (less than 1 per cent of total units sold in 2007), the VHS table below will no longer be updated.

Value of DVD movies by genre, 2007

Next update March 2009

DVD (% of total value)
	2000	2001	2002	2003	2004	2005	2006	2007
Comedy	15.6%	15.6%	16.1%	21.4%	20.8%	24.7%	22.8%	22.8%
Action	30.9%	29.6%	25.5%	22.7%	21.0%	17.8%	18.5%	18.7%
Drama	13.7%	12.6%	12.7%	13.2%	11.9%	15.0%	16.8%	16.5%
Animated	6.8%	9.8%	8.5%	8.0%	13.8%	10.6%	10.2%	11.3%
Family	2.4%	2.3%	6.6%	5.4%	6.8%	7.4%	9.9%	7.1%
Thriller	7.0%	5.8%	5.0%	4.8%	3.9%	4.6%	4.0%	5.3%
Sci-fi	12.7%	11.1%	8.3%	5.9%	6.2%	6.5%	4.4%	4.3%
Adventure	4.4%	3.8%	7.6%	8.5%	6.5%	3.9%	4.2%	3.8%
Musical	0.4%	3.2%	2.5%	2.6%	1.6%	2.2%	3.1%	2.9%
Horror	3.0%	1.8%	1.6%	2.0%	2.8%	3.1%	2.8%	2.7%
Western	1.1%	1.0%	0.7%	1.3%	1.6%	1.6%	1.7%	1.8%
War	1.0%	1.5%	3.3%	2.2%	1.5%	1.2%	1.4%	1.6%
Other	n.a.	n.a.	n.a.	n.a.	n.a.	n.a.	n.a.	1.2%
Classic	1.0%	1.8%	1.7%	2.0%	1.7%	1.6%	0.3%	n.a.

VHS (% of total value)
	2000	2001	2002	2003	2004	2005	2006
Comedy	13.0%	11.5%	14.0%	14.8%	14.1%	16.3%	22.4%
Action	9.9%	11.6%	11.1%	9.8%	12.8%	15.7%	17.6%
Animated	29.2%	36.4%	29.9%	31.7%	41.9%	38.9%	16.8%
Drama	10.1%	9.8%	8.9%	9.6%	6.2%	5.9%	14.5%
Family	8.8%	9.8%	13.9%	14.4%	10.2%	11.8%	11.7%
Sci-fi	12.0%	2.9%	4.1%	2.5%	2.2%	4.0%	4.6%
Thriller	2.1%	2.2%	2.1%	2.4%	1.9%	1.9%	4.5%
Adventure	2.4%	2.6%	6.1%	5.5%	4.9%	1.8%	4.4%
Horror	0.9%	0.8%	0.4%	0.4%	1.1%	1.3%	1.7%
War	1.8%	1.3%	1.2%	1.5%	0.6%	0.3%	0.7%
Western	1.3%	1.5%	1.1%	0.8%	0.6%	0.3%	0.5%
Musical	2.4%	4.7%	3.1%	3.3%	1.5%	1.3%	0.3%
Classic	6.0%	5.1%	3.8%	3.3%	2.0%	0.5%	0.2%

Source: GfK Marketing Services.

Notes:
Adult videos not included.

Top retail video titles by type: Non-animated movies (VHS); Animated Movies
Top retail video titles by type: Non-animated movies (DVD)
and Top retail video titles by type: Animated movies (DVD)