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Video product: Retail value: Sales by type

Share of retail video (DVD and VHS) sales by type as a percentage of value, 2000–2007

Movies continued to be the most popular type of video product sold, maintaining around 56 per cent share of DVD sales over the last two years.

With 27.7 per cent of DVD sales, television series is the only category to sustain a continuous rise in retail share over the last eight years. Children's television programs remained steady around 5 per cent.

Due to falling demand for VHS titles (less than 1 per cent of total units sold in 2007), the VHS table below will no longer be updated.

Value of DVD sales by type, 2007

Next update March 2009

DVD sold (% of total value)
	2000	2001	2002	2003	2004	2005	2006	2007
Movies	90.8%	84.5%	78.2%	70.1%	65.7%	57.8%	56.4%	56.2%
Animated	6.1%	8.3%	6.6%	5.7%	9.2%	6.4%	5.7%	6.3%
Live action	84.6%	76.2%	71.6%	64.4%	56.5%	51.5%	50.7%	49.9%
TV series	2.1%	7.0%	9.7%	13.2%	17.0%	23.2%	26.7%	27.7%
Animated	0.1%	0.5%	0.7%	1.0%	1.8%	1.9%	2.5%	1.9%
Live action	2.0%	6.5%	9.0%	12.2%	15.3%	21.3%	24.2%	25.7%
Music	4.5%	5.2%	7.5%	10.3%	9.0%	8.2%	6.5%	6.2%
Children’s	0.3%	0.8%	1.3%	2.4%	3.7%	4.9%	4.5%	4.7%
Animated	0.2%	0.6%	0.8%	1.1%	1.9%	2.9%	2.8%	2.9%
Live action	0.1%	0.2%	0.5%	1.3%	1.8%	2.0%	1.7%	1.8%
Documentary	1.7%	1.2%	1.4%	1.3%	1.9%	2.5%	2.3%	2.3%
Sport	0.3%	0.9%	1.2%	1.5%	1.7%	1.8%	1.8%	1.6%
Anime	0.2%	0.4%	0.4%	0.7%	0.7%	0.9%	1.0%	0.8%
Health & fitness	0.0%	0.0%	0.2%	0.4%	0.4%	0.5%	0.4%	0.3%
Adult	0.0%	0.0%	0.0%	0.0%	0.1%	0.1%	0.1%	0.1%
Other	0.0%	0.0%	0.0%	0.0%	0.0%	0.2%	0.3%	0.1%

VHS sold (% of total value)
	2000	2001	2002	2003	2004	2005	2006
Movies	55.3%	59.8%	61.6%	56.4%	54.1%	44.2%	57.3%
Animated	16.1%	21.7%	18.5%	16.8%	22.8%	18.3%	9.6%
Live action	39.2%	38.0%	43.2%	39.6%	31.3%	26.0%	47.6%
Children’s	17.5%	16.1%	16.6%	23.4%	27.9%	38.7%	30.3%
Animated	5.9%	6.4%	6.7%	9.5%	11.9%	16.3%	8.1%
Live action	11.5%	9.7%	9.9%	13.9%	16.0%	22.4%	22.2%
TV series	11.7%	11.7%	11.7%	9.9%	8.5%	9.1%	7.0%
Animated	0.9%	0.9%	0.6%	0.3%	0.1%	0.0%	0.0%
Live action	10.8%	10.8%	11.2%	9.6%	8.4%	9.1%	7.0%
Documentary	5.1%	5.1%	4.0%	3.4%	3.5%	3.3%	1.3%
Health & fitness	2.6%	1.4%	1.9%	3.2%	3.1%	2.4%	0.9%
Sport	4.4%	3.2%	2.0%	2.1%	1.3%	0.9%	0.7%
Music	3.0%	2.5%	2.1%	1.4%	1.3%	1.1%	2.1%
Adult	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%	0.3%
Anime	0.2%	0.1%	0.0%	0.0%	0.0%	0.0%	0.0%
Other	0.2%	0.0%	0.0%	0.3%	0.3%	0.2%	0.1%

Source: GfK Marketing Services.

Video product: Retail value: Movies by genre