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Video product: Retail value: Sales

Units and value of video product (DVD and VHS) sold, 1998–2007

The value of video sales continues to rise, up a further 18 per cent in 2007 to $1,231.3 million. Sales of DVDs increased by 29 per cent to 68.8 million units. VHS sales, in contrast, were negligible, at less than 100,000 units.

Retail sales of video product, 1998–2007

Value

Units

Next update March 2009

	Units sold (millions)			Value ($ million)
	VHS	DVD	Total	VHS	DVD	Total
1998	6.8	n.a.	6.8	150.7	n.a.	150.7
1999	7.8	0.3	8.1	159.0	10.2	169.2
2000	8.7	1.4	10.1	174.1	48.3	222.4
2001	9.1	4.3	13.4	173.7	140.7	314.4
2002	8.5	13.3	21.8	156.5	398.4	554.9
2003	6.5	25.9	32.4	109.1	694.6	803.7
2004	3.4	40.5	43.9	52.9	932.6	985.5
2005	0.7	46.6	47.4	10.5	950.6	961.1
2006	0.2	53.2	53.3	1.9	1,045.1	1,047.1
2007	<0.1	68.8	68.8	0.3	1,231.0	1,231.3
% change
2006–2007	-84%	29%	29%	-87%	18%	18%

Source: GfK Marketing Services.