Sources
of income for businesses in the video hire industry, 1999/00
Of the video hire industry’s $595 million
total income, 83 per cent ($493 million) came from rental of videos
and video-related goods such as DVDs and video games. Most (90 per cent)
of this rental income came from videos ($444 million) and almost 70
per cent of the video rental income was from new releases. Overall,
just over half of the total income of these businesses came from rental
of new release videos.
Other major sources of income included $40
million (6.7 per cent) from the sale of food and beverages and $36 million
(6.1 per cent) from the sale of videos and video-related goods. Of the
income from selling videos, 57 per cent came from sale of ex-rental
stock, 22 per cent from sell-through videos, and 21 per cent from the
sale of other video-related goods, including DVDs, games and accessories.
Video hire industry income 1999/00
Updates not
available
Value ($m)
Proportion of total income (%)
No. businesses involved
Rental
493.8
83.0%
Rental of videos
443.8
74.6%
1,166
New releases
306.5
51.5%
1,158
Other (incl. back catalogue and recent releases)
137.4
23.1%
1,117
Rental of DVDs
5.9
1.0%
775
Rental of video games
38.3
6.4%
966
Other rent, leasing and hiring income
5.8
1.0%
436
Sale of videos and
video related goods
36.3
6.1%
Videos (ex-rental)
20.5
3.4%
915
Videos (sell-through)
8.0
1.3%
546
Other video related goods
7.8
1.3%
488
Sales of other goods
45.2
7.6%
Food and beverages
40.0
6.7%
1,075
Other
5.2
0.9%
407
Other income
19.8
3.3%
Other operating income (incl. franchise fees)
11.6
1.9%
251
Other income (incl. interest)
8.2
1.4%
254
Total income
595.2
100.0%
Source: Australian Bureau of Statistics, Video
Hire Industry (cat. no. 8562.0) May 2001.
