Get the Picture - Subscription TV - Viewing patterns

Viewing patterns: Share by age and time of day

Subscription TV share of total TV viewing by age and time of day, 2004

Within metropolitan subscription TV homes, subscription TV’s share of viewing across the various age groups varies depending on the time of day. For example, in the evenings (6 pm to midnight), free-to-air has a 58.7 per cent share and subscription TV 41.3 per cent. Extend that timeframe to the whole day (6 am to midnight) and the viewing shifts towards subscription, with a 51.4 per cent share compared to free-to-air’s 48.6 per cent. Subscription TV gets the largest share during this 18-hour period among children aged 5 to 12.

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6 pm to midnight

	Children 5-12	Teens 13-17	People 16-39	People 25-54	People 55+	All people
Subscription TV	49.0%	38.4%	41.6%	42.2%	39.3%	41.3%
Free-to-air TV	51.0%	61.6%	58.4%	57.8%	60.7%	58.7%

Source: OzTAM 2004 Ratings Snapshot.

6 am to midnight

	Children 5-12	Teens 13-17	People 16-39	People 25-54	People 55+	All people
Subscription TV	65.6%	55.5%	52.7%	51.4%	45.7%	51.4%
Free-to-air TV	34.4%	44.5%	47.3%	48.6%	54.3%	48.6%

Source: OzTAM 2004 Ratings Snapshot.