Get the Picture - Subscription TV - Subscriber numbers

Subscriber numbers: By location

Subscription TV penetration by location, 2004

Subscription TV penetration is highest in Sydney, with 35 per cent of households subscribing in 2004, and lowest in Perth with 18 per cent. The level of subscription generally in regional areas (NSW, Queensland and Victoria) tends to be lower than in the metropolitan areas, except for Perth/WA. In 2004, 59 per cent of subscribers were in capital cities.

Next update to be advised

Graph: Percentage of subscription TV subscribers by location. Summary of data provided in prior comment.

Source: Nielsen Media Research Panorama, Jan–Dec 2004, available in Television Review of 2004 on the ASTRA website.

Number of households with subscription TV, February 1996 to July 2002

	Number of households			Proportion of all Australian households
	Australia	Capital cities	Rest	Australia	Capital cities	Rest
Feb. 1996	201,000	169,000	32,000	3%	4%	1%
Feb. 1998	703,000	488,000	216,000	10%	11%	9%
Feb. 2000	1,140,000	782,000	357,000	16%	18%	14%
Nov. 2000	1,245,000	859,000	386,000	18%	19%	15%
July 2002	1,586,00	1,123,00	463,00	21%	23%	17%

Source: Australian Bureau of Statistics, Household Use of Information Technology (cat. no. 8128.0 AND 8146.0) and unpublished data.