Get the Picture - Subscription TV - Viewing patterns

Viewing patterns: Subscription TV share by age

Hours of viewing free-to-air TV and subscription TV in subscription TV households, by age group, 2004

In subscription TV households, older people (55+) watch the most television overall (nearly 5 hours each day in 2004) and more than two hours (47 per cent) of this is subscription TV. Children (aged 5–12) watch the least TV overall (two hours 23 minutes) but a higher proportion of subscription TV (67 per cent).

Graph: Viewing patterns in metropolitan free-to-air and subscription TV homes. Following table provides the data.

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	All people	Children 5-12	Teens 13-17	People 18-24	People 25-54	People 55+
Free-to-air (hr:min)	1:40	0:48	1:05	1:09	1:43	2:34
Subscription TV (hr:min)	1:53 (53%)	1:35 (66%)	1:24 (56%)	1:25 (55%)	2:00 (54%)	2:19 (47%)
Total viewing	3.33	2:23	2:29	2:34	3:43	4:53

Source: Nielsen Media Research Panorama, Jan–Dec 2004, available in Television Review of 2004 on the ASTRA website at: http://www.astra.org.au (Industry Overview: Research), OzTAM 2004 Ratings Snapshot.