Subscription
TV’s share of total viewing within homes with TVs, by day of the
week, 2000
Overall, subscription television has the highest
share of viewing on Wednesday evenings (15 per cent) and the lowest
during the day on Saturdays.
In homes that subscribe, it generally accounts
for between 48 and 51 per cent of total TV viewing. Its share is highest
during holiday periods, especially during the Christmas holidays, reaching
around 55 per cent in both December 1999 and December 2000.
Updates not available
Subscription
TV share of viewing (all households)
Daytime
(6 am – 6 pm)
Evening
(6 pm – midnight)
Full day
(6 am – midnight)
Sunday
5.7%
13.0%
8.6%
Monday
6.4%
13.7%
9.8%
Tuesday
7.0%
13.4%
10.1%
Wednesday
7.0%
14.7%
10.6%
Thursday
6.9%
13.2%
10.0%
Friday
6.7%
12.1%
9.4%
Saturday
4.8%
9.4%
6.8%
Range
5–7%
9–15%
7–11%
Source: ACNielsen,
Australian TV Trends 2001.
Notes:
Based on viewing in households with TVs, in metropolitan and regional
markets, over the period 26 December 1999 to 30 December 2000.
SUBSCRIPTION TV 
