Value of
retail sales of games hardware and software, 2000–2007
In 2007, retail sales of gaming hardware and
software surpassed the one billion dollar mark, reaching $1,328.3 million,
a 44 per cent increase from the previous year. Both hardware and software
sales increased (by 76 per cent and 26 per cent respectively), with
consoles contributing the largest share of value, almost doubling in
the 12-month period. This corresponds with the Australian launch of
two new ‘next generation’ consoles: Nintendo Wii near the
end of 2006 and Playstation 3 in March 2007.
INTERACTIVE MEDIA 
